Bo Schembechler was once asked to talk about his 1984 football team, the only Michigan team he ever coached to a non-winning season, at 6-6.
Bo said that the best thing about that squad was the captain, Doug James, who stated that,
"hey, we still led the nation in attendance.
Leading college football in attendance is nothing new for Michigan, who once again is the nation's leader in attendance, welcoming an average of 111, 825 fans in 2010.
On opening day against Connecticut Michigan set the NCAA record for attendance at a single game at 113,090.